Fairtrade Coffee

Fairtrade coffeeGreen Bean is passionate about promoting the sale of beans whose sales support farmers in developing nations.  We hope that you will promote Fairtrade coffees as a key element of your coffee menu.

Most of the world’s coffee beans are produced by small-scale farmers in developing countries. Because they have little bargaining power in an industry dominated by a few large and powerful international coffee companies, they are forced to put up with low and unstable prices for their beans.

During the past decade coffee farmers have faced a crisis. Prices fell to a 30-year low with as little as 3 cents from a $3 cup of coffee reaching the farmers who grew the beans. This affected 25 million small-scale farmers and their families, resulting in poor nutrition and children being taken out of school.

Buying Fairtrade coffee helps ensure farmers get a fair deal. It’s a way that you can take action to make a real difference to people’s lives.

World coffee prices have improved recently which has provided some relief for farmers and coffee workers. But the dynamics of the coffee market have not shifted in ways that guarantee long-term stability for those at the bottom of the supply chain.

By purchasing Fairtrade coffee, you can help to overcome these problems.  Fairtrade aims for everyone in the supply chain to get their fair share.